What’s In It For Me? 

Deuteronomy 32:9
“For the Lord’s portion is His people; 
Jacob is the place of His inheritance.”

I am sure we have all heard the phrase, “What’s in it for me?” In fact, in all likelihood we have probably used the phrase ourselves. We might ask this as it relates to an investment or work related opportunity. Some suggest, the most important principle in business marketing, is to be sure to let the consumer know what’s in it for them. When it comes to salvation, the answer includes, but is not limited too: forgiveness of sin, restored relationship with God, a transformed life, and the free gift of eternal life. Without doubt, we would be exercising the height of folly to fail to receive all that is offered to us through a relationship with Christ. 


That being said, Moses is focussing on the other side of “What’s in it for me?” He is referring to that which God gets out of the deal. Because we accepted Christ, we get Him, and in return He gets us. 


“For the Lord’s portion is His people;

Jacob is the place of His inheritance.”


God hand-selected Abraham, miraculously worked in his life by providing a son, put his protection upon the children of Israel, delivered them from Egyptian bondage, and carried them through their wilderness journey. As a result, they belonged to Him. They were His possession and His people. In the same way, Christ hung on Calvary’s cross, bore the weight of human sin, breathed His last, was laid in a cave, and rose from the dead, all to provide atonement for sin, and bring us into relationship with God. The result is, we belong to Him, we are in fact, His inheritance. The proper response is, we understand the great value He places upon each of us, and we seek to live all out for His glory and purposes. 


1 Corinthians 6:19-20

“Or do you not know that your body is the temple of the Holy Spirit who is in you, whom you have from God, and you are not your own? For you were bought at a price; therefore glorify God in your body and in your spirit, which are God’s.”


Pastor Jim 



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